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Top five Christmas Brand Experiences
Jonathan Schultz | 17 October

Yes, it’s almost that time of year again. 70 days to be exact. Christmas that is, and with that the

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urban advertising campaign bus stop
5 Urban Advertising Campaigns Gone Wrong
Jonathan Schultz | 14 September

These days, it’s all about thinking laterally with your urban advertising campaigns… and while this is good advice, it’s not

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Film reel with popcorn
4 Movies Using Guerrilla Marketing Tactics
Jonathan Schultz | 8 September

Some filmmakers have huge budgets. Others have to tighten the purse strings a little. When you’re movie-making, expenditure is huge

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Baking concept
Kenwood Prepares For Launch Of New GBBO
Jonathan Schultz | 26 August

Kenwood is just one of the companies who have been waiting in eager anticipation for the latest series of the

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Pokemon Go sign
Pokemon Go Street Signs Installed In Guerrilla Marketing Campaign
Jonathan Schultz | 22 August

A 23-year-old has taken matters into his own hands and, instead of going down the tried and tested method of

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Cocktails being served outside
Fentimans Talks Experiential Marketing
Jonathan Schultz | 19 August

The serious buzzword of the moment where advertising is concerned is experiential marketing – if you’re not doing it now,

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Pouring red wine
Tesco Opens Pop-Up Wine Bar
Jonathan Schultz | 10 August

Tesco is fully embracing its latest experiential marketing campaign, opening a pop-up wine bar in the heart of London to

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Samsung experiential marketing campaign
Samsung: Experiential Marketing Is The Way Forward
Jonathan Schultz | 29 July

Brands who want publicity need to adopt a programme of experiential marketing and social media, according to Samsung’s promotion boss.

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Retro Coca-Cola sign for an experiential marketing campaign
Coca-Cola Launches #ThatsGold Campaign For Olympics
Jonathan Schultz | 21 July

Coca-Cola has begun a new experiential marketing campaign, hoping to generate more interest in its beverages ahead of the Olympic

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Ghostbusters experiential marketing campaign in London
Ghostbusters Spotted At London Waterloo
Jonathan Schultz | 20 July

Commuters will have been in for a bit of a surprise on their way to work this month (July 11th)

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Pokemon logo sign brand activation
The Marketing Value Of Pokemon GO
Jonathan Schultz | 11 July

Unless you’ve been under a rock over the last couple of days, you’ll probably have heard of Pokemon GO. You

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heineken bottles experiential marketing campaign
Heineken Pledges To Focus More On Experiential Marketing
Jonathan Schultz | 6 July

World-famous beer brand Heineken has a new slogan to its name – Open Your World. And while it’s catchy enough,

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