Brands who want publicity need to adopt a programme of experiential marketing and social media, according to Samsung’s promotion boss.
Coca-Cola has begun a new experiential marketing campaign, hoping to generate more interest in its beverages ahead of the Olympic
World-famous beer brand Heineken has a new slogan to its name – Open Your World. And while it’s catchy enough,
The music industry is no stranger to guerrilla marketing campaigns, using every alternative tactic possible to gain as much attention