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The Economist & Experiential Marketing Campaigns
Jonathan Schultz | 1 April

The Economist is hoping to increase its readership base through its latest experiential marketing campaign. Instead of traditional advertising strategies,

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spring marketing tips
Spring Marketing – 4 Top Tips
Jonathan Schultz | 24 March

Whether you’re mulling over disruptive media campaigns or want to engage in a bit of event marketing at this time

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house of cards oneplus deal
OnePlus Signs $300k Deal To Feature In House Of Cards
Jonathan Schultz | 24 March

Mobile phone company OnePlus is famous for its experiential marketing campaigns, but its most recent strategy is far more traditional,

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ad blockers
Ad Blockers – Every Brand’s Nemesis
Jonathan Schultz | 24 March

These days, it’s very easy for consumers to decide whether or not they want to view ads on their TVs

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4 Of The Best Live Brand Experiences
Jonathan Schultz | 24 March

Thinking outside the box when it comes to brand experiences is one of the best ways of bringing in new

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big ben guerrilla marketing
Planning Permission & Big Ben Guerrilla Marketing
Jonathan Schultz | 24 March

It’s very tempting for brands to use landmarks like Big Ben’s Elizabeth Tower in their guerrilla marketing strategies – and

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thorntons interactive chocolate factory
Thorntons Launches Interactive Chocolate Factory
Jonathan Schultz | 24 March

Keen to take advantage of Easter, when people are guaranteed to be buying lots of chocolate and other goodies, chocolatier

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product sampling campaigns brewdog
A Lesson In Guerrilla Marketing From BrewDog
admin | 2 March

If you’re searching for a brand to inspire you in your own guerrilla marketing strategies, then look no further than Scottish brewery

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guerrilla marketing strategies orange bikes
Orangetheory Fitness Launches Controversial Guerrilla Marketing Campaign
admin | 1 March

A fitness brand has been trying to drum up new business with an interesting guerrilla marketing strategy, placing orange-painted bicycles

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Samsung Focuses On Personal Experiences For Customers
admin | 29 February

The new Samsung 837 flagship store in New York is a lesson in good experiential marketing, with customers unable to

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What Will VR Mean For Experiential Marketing?
admin | 29 February

Virtual reality (VR) technology is no longer just the stuff of science fiction films, it’s the here and now, and

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How Experiential Marketing Helped Grey Goose Vodka
admin | 24 February

Innovative experiential marketing has helped Grey Goose drive sales of its luxury vodka brand. The firm activated an award-winning campaign

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