DID YOU KNOW, CONSUMERS ARE 96% MORE LIKELY TO PURCHASE HAVING EXPERIENCED A PRODUCT?
what are the benefits of product sampling?
The Event Marketing Institute recently conducted extensive research that found that consumers were 96% more inclined to purchase having experienced a product.
The old adage of ‘try before you buy’ has never been more relevant for consumers today when faced with more and more choice on shelves.
By giving them the opportunity to try something before purchase you are automatically equipping them with more information to inform their purchases.
Distributing a money-off voucher with your product samples is also an excellent way of encouraging future purchase and tracking the success of your sampling campaign.
Product sampling doesn’t always have to be just that. More and more brands are extending the engagement on sampling campaigns by introducing additional elements including photo capture mechanics, brand theatre, immersive experiences and ambient media.
Product Sampling Inspiration
THERE’S A HUGE VARIETY OF WAYS TO AMPLIFY AND ENHANCE YOUR SAMPLING CAMPAIGN. FROM OUR INNOVATIVE ‘DIGITAL SAMPLING STATIONS’ THROUGH TO PHOTO BOOTHS, IMMERSIVE SAMPLING EXPERIENCES, AMBIENT MEDIA FORMATS, DATA CAPTURE AND SPECIAL BUILDS. HERE’S JUST A FEW EXAMPLES TO PLANT SOME SEEDS OF INSPIRATION FOR YOUR SAMPLING CAMPAIGNS.
Sampling is the perfect way to drive trial and build loyalty.
Whether launching a brand new product, a new flavour in an existing product range or just wanting to raise awareness of your services, sampling is an established method of increasing trial and driving sales.
It has to be perfect!
Quality testing is vital every step of the process when sampling food and drink.
Whether your samples need to be served chilled, piping hot or frozen we will make sure every single sample ends up in your consumers hands in perfect condition.
Increase efficiency and effectiveness by getting the location spot on.
Getting the location and environment right is key to the success of your product sampling campaign.
Train stations, high streets, shopping malls, trade shows, airports, offices, festivals, supermarkets and consumer events are all great options for conducting sampling.
Well greased cogs behind the scenes = efficient sampling campaigns!
Seamless logistics planning enables efficient and effective sampling.
Ambient has access to cost-effective and convenient storage, fulfilment and transport facilities to make the planning and activation phases run as smoothly as possible.
Nobody likes a warm soft-drink!
We’re highly experienced in chilled, frozen and hot sampling and know the challenges faced with handling high volumes of those precious samples.
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