Loading...

Burt’s Bees experiential campaign – ‘Wall of Seeds’

Home / Burt’s Bees experiential campaign – ‘Wall of Seeds’
 Screenshot 2018-05-29 14.43.07
 Screenshot 2018-05-29 14.43.43
 Screenshot 2018-05-29 14.43.17
 Screenshot 2018-05-29 14.43.55
 Screenshot 2018-05-29 14.44.09
 Screenshot 2018-05-29 14.44.24
 Screenshot 2018-05-29 14.43.31
 Screenshot 2018-05-29 14.44.40

THE CHALLENGE

After the success of last year’s campaign, Burt’s Bees, in partnership with the British Beekeepers Association, was looking to relaunch their Honey Bee Health campaign, #BringBackTheBees, to help save the bees. This time they were looking to get customers sowing, encouraging them, through an experiential campaign, to Be a True Force of Nature and help “Bring Back The Bees”.

THE EXECUTION

Ambient was appointed alongside Talon Outdoor and Omnicom Media Group’s PHD, to launch a unique experiential campaign for Burt’s Bees on London’s Southbank.

We created a ‘Wall of Seeds’ which popped up at the Queen’s Walk during the bank holiday weekend. Customers were encouraged to collect their own bee-friendly, wildflower seed packet from the wall to help support the #BringBackTheBees movement.

In addition to planting seeds from the experiential “Wall of Seeds”, the brand’s Strawberry Lip Balm had also been given a spring makeover. For each Limited Edition Bring Back the Bees Strawberry Lip balm sold, 5,000 bee-friendly wildflower seeds were planted, in partnership with the British Beekeepers Association, in selected areas nationwide, offering nearby bees a nutritious and much-needed feast.

THE OUTCOME

Over the May bank holiday weekend, over 6,000 wildflower seed packets were given away with a total of 12 Million seeds distributed to help support the Bees.


LATEST BLOG POSTS

The Future of Automotive Retail
James Hurst | 09, March

The Future of Automotive Retail You may have read our last blog piece which focused on pop-up shops

READ MORE
Pop-up shops and the merging of retail and brand experience.
Editor User | 20, January

In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK –

READ MORE
experiences-shape-our-world
Experiences shape our world: New Book Excerpt
Jonathan Schultz | 09, April

A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This

READ MORE
Branded Escalators UK Launch at Westfield Stratford City
Johanna Ambrosius | 25, April

We are really excited to announce the launch of Branded Escalators in partnership with MotionIcon UK – a

READ MORE

 Previous Next 

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close