In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK – that’s a staggering 16 a day – and about half of them
If you’re searching for a brand to inspire you in your own guerrilla marketing strategies, then look no further than Scottish brewery BrewDog, which seems to pride itself on coming up with
A fitness brand has been trying to drum up new business with an interesting guerrilla marketing strategy, placing orange-painted bicycles around a town in British Columbia, Canada to grab the
The new Samsung 837 flagship store in New York is a lesson in good experiential marketing, with customers unable to actually buy anything from the shop. Instead, the focus is
Virtual reality (VR) technology is no longer just the stuff of science fiction films, it’s the here and now, and businesses are embracing it as part of their brand experience and
Innovative experiential marketing has helped Grey Goose drive sales of its luxury vodka brand. The firm activated an award-winning campaign that used a mixture of experiential marketing, PR and digital
An increasing number of brands are likely to turn to experiential marketing agencies in London, according to a new Pearlfinders report that has predicted that investment in this form of
Experiential marketing is one of the best ways of engaging with potential customers, which is why so many brands are now increasingly looking to this particular strategy to boost profits and
WaterAid is hoping a new experiential marketing campaign will encourage more people to donate money to clean water projects in the developing world. But what is the organisation doing that’s
The start of a new year is always a good time to look back at the past 12 months and reflect on what could and could not have been done
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