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Pop-up shops and the merging of retail and brand experience.

In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK – that’s a staggering 16 a day – and about half of them

A Lesson In Guerrilla Marketing From BrewDog

If you’re searching for a brand to inspire you in your own guerrilla marketing strategies, then look no further than Scottish brewery BrewDog, which seems to pride itself on coming up with

Orangetheory Fitness Launches Controversial Guerrilla Marketing Campaign

A fitness brand has been trying to drum up new business with an interesting guerrilla marketing strategy, placing orange-painted bicycles around a town in British Columbia, Canada to grab the

Samsung Focuses On Personal Experiences For Customers

The new Samsung 837 flagship store in New York is a lesson in good experiential marketing, with customers unable to actually buy anything from the shop. Instead, the focus is

What Will VR Mean For Experiential Marketing?

Virtual reality (VR) technology is no longer just the stuff of science fiction films, it’s the here and now, and businesses are embracing it as part of their brand experience and

How Experiential Marketing Helped Grey Goose Vodka

Innovative experiential marketing has helped Grey Goose drive sales of its luxury vodka brand. The firm activated an award-winning campaign that used a mixture of experiential marketing, PR and digital

Brands Investing In Experiential ‘To Grow By 40%’

An increasing number of brands are likely to turn to experiential marketing agencies in London, according to a new Pearlfinders report that has predicted that investment in this form of

Experiential Marketing & The Super Bowl 2016

Experiential marketing is one of the best ways of engaging with potential customers, which is why so many brands are now increasingly looking to this particular strategy to boost profits and

WaterAid Campaign Uses Innovative Experiential Marketing

  5.02.2016   admin   PR Stunts   No comments

WaterAid is hoping a new experiential marketing campaign will encourage more people to donate money to clean water projects in the developing world. But what is the organisation doing that’s

4 Of The Best 2015 Experiential Marketing Campaigns

The start of a new year is always a good time to look back at the past 12 months and reflect on what could and could not have been done

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