Loading...

Bumble, Boat Race Activation

Delivering app downloads and awareness
Home / Bumble, Boat Race Activation
 File_004
 IMG_0953
 File_005
 Bumble Team

THE CHALLENGE

To raise brand awareness and drive app downloads, Bumble wanted to create an attention-grabbing campaign to engage with the younger demographic of spectators at The Boat Race.

THE EXECUTION

The Bumble Boat Race Activation saw teams of Bumble Ambassadors in fully branded uniforms, treating Boat Race goers to free drinks as they watch the two historic teams compete along the Thames. Guests were also able to unlock access to a Bumble GIF photo booth by showing the Bumble ambassadors the Bumble app on their phone.

The aim of the activation was to drive downloads and awareness of the app and its unique positioning, which puts female users in control by giving them the sole power to start online conversations.

THE OUTCOME

Over the course of the day, the following was achieved:

  • 5,000 customer engagement
  • 785 app downloads
  • 4,000 giveaways of branded merchandise

LATEST BLOG POSTS

Skytyping UK Launch
Jonathan Schultz | 10, May

The largest billboard in the world is now available in UK skies! It’s fair to say that something

READ MORE
The Future of Automotive Retail
James Hurst | 09, March

The Future of Automotive Retail You may have read our last blog piece which focused on pop-up shops

READ MORE
Pop-up shops and the merging of retail and brand experience.
admin | 20, January

In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK –

READ MORE
experiences-shape-our-world
Experiences shape our world: New Book Excerpt
Jonathan Schultz | 09, April

A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This

READ MORE

 Previous Next 

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close