Author: Jonathan Schultz
Experiences shape our world: New Book Excerpt
A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This isn’t that unusual but at the time this question did make me
Giant Ape Footprints Appear To Promote Kong: Skull Island
It’s always interesting to see what strategies companies will employ to promote their products – and we’re particularly fond of this experiential marketing campaign for new film Kong: Skull Island,
Chocolate Lock-Ins From Hotel Chocolat In New Experiential Marketing Push
It’s all about experiential marketing for Hotel Chocolat at the moment, it would seem, with the company launching chocolate lock-ins at some of its stores in the UK to offer
ASICS Big Chase Event Turns People Into LA Detectives
Sports brand ASICS has put experiential marketing at the forefront of its ad strategies, with the launch of The Big Chase – an interactive adventure that sees people transformed into
How To Launch an Experiential Marketing Career: Part II
So, you’re starting to plan your next steps and enter the formative years of your working life by embarking on an Experiential Marketing career – one of the most exciting areas of
Ringling Bros: A Perfect Example Of Experiential Marketing
These days, experiential marketing companies are kept pretty busy. Brands are increasingly switching on to the benefits of this kind of advertising since it really engages with consumers and makes
Maltesers Creates Braille Poster To Further Advertising Diversity
A new advert from Maltesers has appeared on a bus shelter in London, intended to help celebrate diversity in advertising through the use of model chocolates to create a Braille
How To Launch A Career In Experiential Marketing: Part I, Promotional Staffing Jobs
Those of you looking to forge a career in the advertising and marketing industry will know that for brands, it’s going to be all about experiential marketing in 2017. Businesses
Product Sampling Campaigns: Are They Worth it?
It’s a hard time for brands out there these days. The field is just so competitive that it’s easy to get left behind, unless of course you’re constantly reviewing and
5 Of The Best Experiential Marketing Campaigns 2016
Experiential marketing agencies have certainly been kept busy this year and it’s not hard to see why – these days, consumers are increasingly fussy about where they shop with and