Author: Jonathan Schultz

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Skytyping UK Launch

The largest billboard in the world is now available in UK skies! It’s fair to say that something as rare as a global pandemic has a huge impact on most

Experiences shape our world: New Book Excerpt

A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This isn’t that unusual but at the time this question did make me

Giant Ape Footprints Appear To Promote Kong: Skull Island

It’s always interesting to see what strategies companies will employ to promote their products – and we’re particularly fond of this experiential marketing campaign for new film Kong: Skull Island,

Chocolate Lock-Ins From Hotel Chocolat In New Experiential Marketing Push

It’s all about experiential marketing for Hotel Chocolat at the moment, it would seem, with the company launching chocolate lock-ins at some of its stores in the UK to offer

ASICS Big Chase Event Turns People Into LA Detectives

Sports brand ASICS has put experiential marketing at the forefront of its ad strategies, with the launch of The Big Chase – an interactive adventure that sees people transformed into

How To Launch an Experiential Marketing Career: Part II

So, you’re starting to plan your next steps and enter the formative years of your working life by embarking on an Experiential Marketing career – one of the most exciting areas of

Ringling Bros: A Perfect Example Of Experiential Marketing

These days, experiential marketing companies are kept pretty busy. Brands are increasingly switching on to the benefits of this kind of advertising since it really engages with consumers and makes

Maltesers Creates Braille Poster To Further Advertising Diversity

A new advert from Maltesers has appeared on a bus shelter in London, intended to help celebrate diversity in advertising through the use of model chocolates to create a Braille

How To Launch A Career In Experiential Marketing: Part I, Promotional Staffing Jobs

Those of you looking to forge a career in the advertising and marketing industry will know that for brands, it’s going to be all about experiential marketing  in 2017. Businesses

Product Sampling Campaigns: Are They Worth it?

It’s a hard time for brands out there these days. The field is just so competitive that it’s easy to get left behind, unless of course you’re constantly reviewing and

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