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Carling Cider Sampling

CHILLED ALCOHOL SAMPLING
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THE CHALLENGE

Deliver trial via a product sampling campaign to support the launch of Carling Cider.

Create buzz and excitement.

Create a brand experience which embodied the ‘ice-cold’ and ‘crisp’ taste of Carling Cider.

THE EXECUTION

Creation of a sampling bar and an ice sculpture which embodied the crisp and fresh taste of Carling Cider.

THE OUTCOME

Installed at London Victoria accompanied by our sampling teams we distributed 7,000 samples over the course of the launch day.


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