Loading...

Zeo

NATIONAL COLD DRINK SAMPLING
Home / Zeo
 zeo-trent-park-large
 Zeo_TrentPark_2_Large
 ZEO_13
 Zeo_TrentPark_7750c_1

THE CHALLENGE

Following a major rebrand, zeo were looking to drive trial and increase awareness of their new and improved range of flavours. Ambient were challenged to sample chilled zeo throughout London and UK regional cities on a guerrilla basis, London offices and at Run or Dye ‘colour run’ events throughout the UK.

All drinks must be distributed chilled alongside key messaging by ‘on-brand’ brand ambassadors and vouchers to drive purchase.

THE EXECUTION

Ambient created a carefully planned summer guerrilla sampling schedule to take advantage of high concentrations of the target audience at key events. We created the “Perfect Serve” (1-3˚C delivered with key brand messages) and ensured compliance with this at all stages of the logistics chain.

Our zeo Brand Ambassadors and Team Leaders were trained to ensure key brand messages were delivered to consumers consistently and accurately. To complement the Perfect Serve, we distributed brand reminders and to drive purchase we ensured each recipient received a voucher.

All of the elements were evaluated using field research captured at two stages, which provided deeper insight into consumers opinions throughout the campaign and allowed us to compare findings with initial focus group research.

THE OUTCOME

100% compliance with the ‘perfect serve’.

360,000 samples delivered.

Marked increase in sales in areas where sampling was conducted.


LATEST BLOG POSTS

Creating lasting memories through Immersive Brand Experiences
Johanna Ambrosius | 21, November

The rise of the “experience economy” is currently one of the most important global trends in marketing and

READ MORE
shopper marketing ugg game
How Experiential Marketing is Bringing brands to life
Johanna Ambrosius | 12, September

At Ambient we believe in bringing brands to life through emotionally charged experiences, that drive sales, awareness and

READ MORE
Hello Bristol!
Johanna Ambrosius | 11, August

This week the opening of our Bristol office was officially announced! This forms part of a long-term expansion

READ MORE
Ambient partnering with Philippines Tourism Board
Johanna Ambrosius | 28, July

Ambient was this week  featured in Event Magazine, as it was announced that the agency has been appointed

READ MORE

 Previous Next 

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close