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ASICS Big Chase Event Turns People Into LA Detectives
Jonathan Schultz | 2 March

Sports brand ASICS has put experiential marketing at the forefront of its ad strategies, with the launch of The Big

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How To Launch an Experiential Marketing Career: Part II
Jonathan Schultz | 14 February

So, you’re starting to plan your next steps and enter the formative years of your working life by embarking on an Experiential

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Ringling Bros: A Perfect Example Of Experiential Marketing
Jonathan Schultz | 9 February

These days, experiential marketing companies are kept pretty busy. Brands are increasingly switching on to the benefits of this kind

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Maltesers Creates Braille Poster To Further Advertising Diversity
Jonathan Schultz | 24 January

A new advert from Maltesers has appeared on a bus shelter in London, intended to help celebrate diversity in advertising

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How To Launch A Career In Experiential Marketing: Part I, Promotional Staffing Jobs
Jonathan Schultz | 13 January

Those of you looking to forge a career in the advertising and marketing industry will know that for brands, it’s

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Product Sampling Campaigns: Are They Worth it?
Jonathan Schultz | 22 December

It’s a hard time for brands out there these days. The field is just so competitive that it’s easy to

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5 Of The Best Experiential Marketing Campaigns 2016
Jonathan Schultz | 13 December

Experiential marketing agencies have certainly been kept busy this year and it’s not hard to see why – these days,

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Immersive Food Experiences
Johanna Ambrosius | 17 November

There was a time when a restaurant visit was all about the food, but today we want so much more. We expect multi-sensorial

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Toybox Charity
One Black Button Appeal
Johanna Ambrosius | 31 October

The UN estimates that there are hundreds of millions of street children around the world. Street children are ignored, broken and

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Top five Christmas Brand Experiences
Johanna Ambrosius | 17 October

Yes, it’s almost that time of year again. 70 days to be exact. Christmas that is, and with that the

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5 Urban Advertising Campaigns Gone Wrong
Jonathan Schultz | 14 September

These days, it’s all about thinking laterally with your urban advertising campaigns… and while this is good advice, it’s not

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4 Movies Using Guerrilla Marketing Tactics
Jonathan Schultz | 8 September

Some filmmakers have huge budgets. Others have to tighten the purse strings a little. When you’re movie-making, expenditure is huge

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