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Snack Attack: Emotive experiential marketing strategies for snack brands
Jonathan Schultz | 25 April

As eating habits are becoming increasingly fragmented and the traditional meal structure is changing, how can snack brands use experiential marketing

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LOS ANGELES - MAR 8: Atmosphere at the "Kong Skull Island" LA P
Giant Ape Footprints Appear To Promote Kong: Skull Island
Jonathan Schultz | 3 April

It’s always interesting to see what strategies companies will employ to promote their products – and we’re particularly fond of

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Chocolate Lock-Ins From Hotel Chocolat In New Experiential Marketing Push
Jonathan Schultz | 18 March

It’s all about experiential marketing for Hotel Chocolat at the moment, it would seem, with the company launching chocolate lock-ins

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ASICS sports shoes trainers running shoes blue orange
ASICS Big Chase Event Turns People Into LA Detectives
Jonathan Schultz | 2 March

Sports brand ASICS has put experiential marketing at the forefront of its ad strategies, with the launch of The Big

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brand activations
How To Launch an Experiential Marketing Career: Part II
Jonathan Schultz | 14 February

So, you’re starting to plan your next steps and enter the formative years of your working life by embarking on an Experiential

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Circus tent red orange and yellow stripped pattern blue sky
Ringling Bros: A Perfect Example Of Experiential Marketing
Jonathan Schultz | 9 February

These days, experiential marketing companies are kept pretty busy. Brands are increasingly switching on to the benefits of this kind

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Maltesers Creates Braille Poster To Further Advertising Diversity
Jonathan Schultz | 24 January

A new advert from Maltesers has appeared on a bus shelter in London, intended to help celebrate diversity in advertising

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How To Launch A Career In Experiential Marketing: Part I, Promotional Staffing Jobs
Jonathan Schultz | 13 January

Those of you looking to forge a career in the advertising and marketing industry will know that for brands, it’s

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product sampling campaigns
Product Sampling Campaigns: Are They Worth it?
Jonathan Schultz | 22 December

It’s a hard time for brands out there these days. The field is just so competitive that it’s easy to

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Kopparberg brand experience
5 Of The Best Experiential Marketing Campaigns 2016
Jonathan Schultz | 13 December

Experiential marketing agencies have certainly been kept busy this year and it’s not hard to see why – these days,

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Immersive Food Experiences
Jonathan Schultz | 17 November

There was a time when a restaurant visit was all about the food, but today we want so much more. We expect multi-sensorial

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Toybox Charity
One Black Button Appeal
Jonathan Schultz | 31 October

The UN estimates that there are hundreds of millions of street children around the world. Street children are ignored, broken and

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