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Instagram “Thread Screen” by Forever21
We love to see unique and beautiful uses of social media platforms. Throughout the experiential marketing and brand experience events we’ve been involved in we have been treated to instagram
How to get the most out of your product sampling campaigns
Product Sampling Campaigns – Tips According to a recent study, 96% of customers who had an interest in a product said they were more likely to purchase as a result
Fiat Parking Assistant
It’s always exciting to see an innovative use of technology and this is a prime example. Fiat set out to showcase how their Fiat 500 solves a problem which causes a
Are you a Promo Staffing Legend?
Take the promotional staff test to see if you’re a Promo Legend! Once you’ve taken the test you can share it on twitter and Facebook and put your promo friends
Brand Awareness: sometimes bigger isn’t always better.
Building brand awareness is fundamental if a brand is to be front of mind of consumers considering purchase. The greater their awareness the greater the chance of a brand dominating
The Added Value of Experiential Marketing
Experiential marketing is rapidly becoming a staple on the marketing plans of brands looking for ways to build valuable customer relationships. However, its benefits are still being compared against more
Promotional Staff: Curious Talent
I’m often astounded by some of the incredible characters circulating the ranks of our promotional staff all of whom play critical roles in executing our experiential marketing campaigns. I thought
Evening Standard – Experiential Marketing
There was a recent article in the Evening Standard written by Gideon Spanier, about how an interesting trend has emerged within the marketing world. He suggests that due to the
Why qualifying an experiential brief can save your pitch
Unlike traditional forms of advertising, experiential marketing is distinctively bespoke, yet it still needs to deliver campaigns that are “on-brand”, within the client’s budget and wow the desired target audience
Experiential Marketing and Social Media Integration: A match made in heaven
In this day and age no marketer can escape social media as a communications tool: Stationary producer BIC recently joined the ranks of brands like HSBC and Mars, learning the