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How to get the most out of your product sampling campaigns

Product Sampling Campaigns – Tips According to a recent study, 96% of customers who had an interest in a product said they were more likely to purchase as a result

Fiat Parking Assistant

  14.07.2015   admin   What's Cool   No comments

It’s always exciting to see an innovative use of technology and this is a prime example. Fiat set out to showcase how their Fiat 500 solves a problem which causes a

Are you a Promo Staffing Legend?

  15.06.2015   admin   Promotional Staff   2 Comments

Take the promotional staff test to see if you’re a Promo Legend! Once you’ve taken the test you can share it on twitter and Facebook and put your promo friends

Brand Awareness: sometimes bigger isn’t always better.

Building brand awareness is fundamental if a brand is to be front of mind of consumers considering purchase. The greater their awareness the greater the chance of a brand dominating

The Added Value of Experiential Marketing

Experiential marketing is rapidly becoming a staple on the marketing plans of brands looking for ways to build valuable customer relationships. However, its benefits are still being compared against more

Promotional Staff: Curious Talent

I’m often astounded by some of the incredible characters circulating the ranks of our promotional staff all of whom play critical roles in executing our experiential marketing campaigns. I thought

Evening Standard – Experiential Marketing

There was a recent article in the Evening Standard written by Gideon Spanier, about how an interesting trend has emerged within the marketing world. He suggests that due to the

Why qualifying an experiential brief can save your pitch

Unlike traditional forms of advertising, experiential marketing is distinctively bespoke, yet it still needs to deliver campaigns that are “on-brand”, within the client’s budget and wow the desired target audience

Experiential Marketing and Social Media Integration: A match made in heaven

In this day and age no marketer can escape social media as a communications tool: Stationary producer BIC recently joined the ranks of brands like HSBC and Mars, learning the

How to amplify and integrate your experiential marketing campaign with traditional media channels

In our last post we looked at the reasons behind the importance of amplification in experiential marketing campaigns. It was right around the time when we started patting each other

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