Instagram “Thread Screen” by Forever21

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We love to see unique and beautiful uses of social media platforms. Throughout the experiential marketing and brand experience events we’ve been involved in we have been treated to instagram #tag printers, twitter vending machines and interactive light projects but Forever21.com have taken things to another level with their creation of an instagram “Thread Screen”.

What is the “Thread Screen”? It’s a hand-built mechanical machine which displays colour images via a panel of 6,400 thread spools. Anything tagged #f21threadscreen on instagram gets beamed to the thread screen where the spools whirl magically to display the image.

The machine was created by Breakfast, New York. Big thumbs up from us!

If you want to see the magic in motion, here’s the video:

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