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Why your Experiential Marketing Campaign is only as good as its Amplification

  With increasing regularity brands and agencies are enquiring about how Experiential Marketing Campaigns can be integrated into the overall marketing mix and amplified through other channels. This is actually

Why Experiential Marketing cannot afford to ignore SoLoMo

Everybody is talking about it: Deemed one of the most important up-and-coming marketing trends to stay, “SoLoMo” is one phrase no marketer can afford to ignore. SoLoMo represents the conjunction

How measurable is Experiential Marketing really?

In a world where consumers are faced with more choice than ever and brands need to stand out from the crowd, Experiential Marketing has, unsurprisingly, quickly become a favourite with

The secrets behind the successful measurement of Experiential Marketing

  In the increasingly intense battlefield that is consumer marketing, experiential marketing is growing in popularity due to its ability to engage consumers in a memorable way and to build

Brand Bonding – Are some brands missing the Experiential Marketing trick?

                      With great advertising opportunities like the Jubilee celebrations, the Olympic Games and Euro 2012 almost upon us,brands will face

Nissan Juke – 3D Light Projection

3D Digital Light Projections are becoming more and more popular and brands are beginning to take serious advantage of the creative possibilities they provide. This recent campaign for the launch

Being Creative with Ambient Media

  19.10.2010   admin   Ambient Media   No comments

Working on innovative Ambient Media campaigns around the world exposes us to a multitude of creative applications and every-so-often you see something that makes you smile for the sheer simplicity

How to get Creative with Ambient Campaigns

  16.07.2010   admin   Ambient Media   No comments

If I think of some of the most profound and memorable campaigns I have seen they stem from well executed simplistic ideas. Experiential, outdoor, guerrilla, viral, online and mobile digital

Samsungs amazing 3D light projection

  22.06.2010   admin   PR Stunts   2 Comments

Check this out. In May  Samsung ran three nights of an amazing 3D projection mapping installation in Amsterdam to promote their new range of 3D LED TV’s. Perfectly mapped to

Would you miss the match?

Hats off to Heineken who have out-done themselves with this piece of Guerilla marketing magic. They staged a fake concert which was a mix of classical music and poetry (hell)

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