In our last post we looked at the reasons behind the importance of amplification in experiential marketing campaigns. It was right around the time when we started patting each other
With increasing regularity brands and agencies are enquiring about how Experiential Marketing Campaigns can be integrated into the overall marketing mix and amplified through other channels. This is actually
Everybody is talking about it: Deemed one of the most important up-and-coming marketing trends to stay, “SoLoMo” is one phrase no marketer can afford to ignore. SoLoMo represents the conjunction
In a world where consumers are faced with more choice than ever and brands need to stand out from the crowd, Experiential Marketing has, unsurprisingly, quickly become a favourite with
In the increasingly intense battlefield that is consumer marketing, experiential marketing is growing in popularity due to its ability to engage consumers in a memorable way and to build
With great advertising opportunities like the Jubilee celebrations, the Olympic Games and Euro 2012 almost upon us,brands will face
3D Digital Light Projections are becoming more and more popular and brands are beginning to take serious advantage of the creative possibilities they provide. This recent campaign for the launch
Working on innovative Ambient Media campaigns around the world exposes us to a multitude of creative applications and every-so-often you see something that makes you smile for the sheer simplicity
If I think of some of the most profound and memorable campaigns I have seen they stem from well executed simplistic ideas. Experiential, outdoor, guerrilla, viral, online and mobile digital
Check this out. In May Samsung ran three nights of an amazing 3D projection mapping installation in Amsterdam to promote their new range of 3D LED TV’s. Perfectly mapped to
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