Thanks to technology, inviting customers in to come along to really embroil themselves in your personal brand experience has never been easier. Smartphones represent a multitude of opportunities for companies
If you’re looking for a new way to reach people, chalk stencils could well be it. Street stencilling is quickly becoming a very popular marketing strategy for all kinds of
These days, brands often focus much of their attention on digital advertising campaigns but it’s important not to forget the importance of actually going out there into the real world
Brands may be inspired to use clean graffiti as part of their marketing and promotional campaigns in the future after seeing how Cairns Regional Council in Australia has been utilising
Product sampling is taking centre stage for Heineken this month (September), with the brand using Twitter and Facebook to redeem coupons on their smartphones in return for a free beer.
If you want to make your brand stand out without spending a huge amount of money, then guerrilla marketing is the right kind of strategy for you. Never done it
Brands would perhaps do well to focus on experiential marketing if they want to boost their customer base, as the strategy appears to have worked well for The Economist in
You may have come across this video of “The dancing guy” from the Sasquatch music Festival back in 2009 which has been used widely as a discussion point around Leadership and
We love looking to art for inspiration and when treated well art can create striking and emotional ads in the place of more traditional out of home formats. We also are
will.i.am and Lexus have teamed up to create this real world driving game experience. Installed on a disused runway, this incredible experiential stunt utilises 350 projected mapped motion and audio sensitive lasers
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