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The Selfie – An Invaluable Opportunity For Brands

  24.09.2015   admin   What's Cool   No comments

Thanks to technology, inviting customers in to come along to really embroil themselves in your personal brand experience has never been easier. Smartphones represent a multitude of opportunities for companies

Chalk Stencils – Great Marketing Tool

  24.09.2015   admin   What's Cool   No comments

If you’re looking for a new way to reach people, chalk stencils could well be it. Street stencilling is quickly becoming a very popular marketing strategy for all kinds of

What Is Field Marketing?

These days, brands often focus much of their attention on digital advertising campaigns but it’s important not to forget the importance of actually going out there into the real world

Clean Graffiti Used To Promote Environmental Issues

  14.09.2015   admin   What's Cool   No comments

Brands may be inspired to use clean graffiti as part of their marketing and promotional campaigns in the future after seeing how Cairns Regional Council in Australia has been utilising

Free Beer From Heineken In Product Sampling Drive

Product sampling is taking centre stage for Heineken this month (September), with the brand using Twitter and Facebook to redeem coupons on their smartphones in return for a free beer.

5 Of The Best… Guerrilla Marketing Campaigns

If you want to make your brand stand out without spending a huge amount of money, then guerrilla marketing is the right kind of strategy for you. Never done it

Experiential Marketing Nets Economist 10,000 Subscriptions

Brands would perhaps do well to focus on experiential marketing if they want to boost their customer base, as the strategy appears to have worked well for The Economist in

Experiential Marketing – Starting a Movement

You may have come across this video of “The dancing guy” from the Sasquatch music Festival back in 2009 which has been used widely as a discussion point around Leadership and

Graffiti, Art and Experiential Marketing

We love looking to art for inspiration and when treated well art can create striking and emotional ads in the place of more traditional out of home formats. We also are

will.i.am and Lexus: Driving experiential!

will.i.am and Lexus have teamed up to create this real world driving game experience. Installed on a disused runway, this incredible experiential stunt utilises 350 projected mapped motion and audio sensitive lasers

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