It feels these days as if the whole world has a smartphone. Indeed, according to recent research from Strategy Analytics, the number of smartphones being used around the world surpassed
With Christmas on the horizon, many companies will be ramping up their experiential marketing campaigns in preparation for the festive season. And this year’s festive season could be the most successful
Hyundai is taking an innovative new approach to the launch of its new redesigned Tucson model, with the manufacturer keen to exploit the benefits of experiential marketing. The company has
Thinking outside the box where brand experiences are concerned is invaluable if you want to increase your customer base and raise awareness of your goods and services. According to Event
Everyone has been offered a product sample at some point in their life, but what makes a freebie such a great way to boost a marketing campaign? Here are some
Niche audiences are notoriously difficult to target for brands, but there is a strategy that you can employ that should see you gather more success in attracting certain demographics. And
Rum brand Bacardi is on a mission to connect with millennials at the moment so it would seem, with the launch of a new experiential marketing campaign that will be
Range Rover has clearly been mulling over some guerrilla marketing strategies over the last few months, having decided to install a series of wireframe sculptures outside London hotspots such as
When it comes to PR stunts, thinking outside the box is all very well and good but there’s a fine line between success and failure – as computer game developer
An increasing number of companies are using guerrilla marketing techniques to maximise their impact on consumers. While traditionally a tactic for small businesses, this advertising concept is gaining traction with
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