Experiential Marketing

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Fentimans Talks Experiential Marketing

The serious buzzword of the moment where advertising is concerned is experiential marketing – if you’re not doing it now, then you almost certainly will be in the very near

Tesco Opens Pop-Up Wine Bar

Tesco is fully embracing its latest experiential marketing campaign, opening a pop-up wine bar in the heart of London to promote its award-winning tipples. The supermarket brand launched its first

Samsung: Experiential Marketing Is The Way Forward

Brands who want publicity need to adopt a programme of experiential marketing and social media, according to Samsung’s promotion boss. Over the years, brand experience and guerrilla marketing have become

Coca-Cola Launches #ThatsGold Campaign For Olympics

Coca-Cola has begun a new experiential marketing campaign, hoping to generate more interest in its beverages ahead of the Olympic Games 2016. Its launch features sports-themed adverts for print and

Ghostbusters Spotted At London Waterloo

Commuters will have been in for a bit of a surprise on their way to work this month (July 11th) as London Waterloo station was taken over by none other

The Marketing Value Of Pokemon GO

Unless you’ve been under a rock over the last couple of days, you’ll probably have heard of Pokemon GO. You may well have even seen people seemingly wandering around aimlessly as

Heineken Pledges To Focus More On Experiential Marketing

World-famous beer brand Heineken has a new slogan to its name – Open Your World. And while it’s catchy enough, the question must be begged – what does it actually mean?

How Pride Has Embraced Experiential Marketing

June has seen Gay Pride events take place around the globe and, this year, more than ever, has seen brands placing experiential marketing at them in support of their gay

Jonathan Schultz In Event Magazine

Our CEO, Jonathan Schultz, has been featured in Event Magazine, talking about experiential marketing campaigns, how best to engage with an audience and what his particular inspirations are – and how

Pop-Up Picnic Experience Launched By Deliveroo

No doubt you’ve all heard of Deliveroo by now, the friendly food delivery service that brings you your favourite treats from all your favourite restaurants. Well, thanks to a new experiential

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