Experiential Marketing

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Samsung: Experiential Marketing Is The Way Forward

Brands who want publicity need to adopt a programme of experiential marketing and social media, according to Samsung’s promotion boss. Over the years, brand experience and guerrilla marketing have become

Coca-Cola Launches #ThatsGold Campaign For Olympics

Coca-Cola has begun a new experiential marketing campaign, hoping to generate more interest in its beverages ahead of the Olympic Games 2016. Its launch features sports-themed adverts for print and

Ghostbusters Spotted At London Waterloo

Commuters will have been in for a bit of a surprise on their way to work this month (July 11th) as London Waterloo station was taken over by none other

The Marketing Value Of Pokemon GO

Unless you’ve been under a rock over the last couple of days, you’ll probably have heard of Pokemon GO. You may well have even seen people seemingly wandering around aimlessly as

Heineken Pledges To Focus More On Experiential Marketing

World-famous beer brand Heineken has a new slogan to its name – Open Your World. And while it’s catchy enough, the question must be begged – what does it actually mean?

How Pride Has Embraced Experiential Marketing

June has seen Gay Pride events take place around the globe and, this year, more than ever, has seen brands placing experiential marketing at them in support of their gay

Jonathan Schultz In Event Magazine

Our CEO, Jonathan Schultz, has been featured in Event Magazine, talking about experiential marketing campaigns, how best to engage with an audience and what his particular inspirations are – and how

Pop-Up Picnic Experience Launched By Deliveroo

No doubt you’ve all heard of Deliveroo by now, the friendly food delivery service that brings you your favourite treats from all your favourite restaurants. Well, thanks to a new experiential

Kopparberg Revives Urban Forest Festival

It’s all about experiential marketing for fruit cider brand Kopparberg at the moment it would seem, with the company revealing it will be starting up its Urban Forest festival once

Boston Street Poetry To Liven Up Commutes

One of the best ways to target your market is to advertise to them while they are travelling to and from work. And those in Boston will have a special

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