Experiential Marketing
Boston Street Poetry To Liven Up Commutes
One of the best ways to target your market is to advertise to them while they are travelling to and from work. And those in Boston will have a special
1,500 To Attend Huge Experiential Marketing Event
Anyone who wants to learn more about experiential marketing and the latest promotional strategies that will help boost brand awareness might be interested in the 2016 Experiential Marketing Summit. The
Children’s Channels Bring Characters To Life With Experiential Marketing
The way to really interact with children and get them to fall in love with cartoon characters is to bring them to life using experiential marketing techniques. This is the
Is Coachella Oversaturated With Brands?
With the festival season approaching, more brands than ever are aware how great a festival is as a space for experiential marketing. A super-engaged environment and plenty of consumers with
The Economist & Experiential Marketing Campaigns
The Economist is hoping to increase its readership base through its latest experiential marketing campaign. Instead of traditional advertising strategies, the newspaper has started to use stunts, including serving insect-flavoured
Ad Blockers – Every Brand’s Nemesis
These days, it’s very easy for consumers to decide whether or not they want to view ads on their TVs or smartphones. People are increasingly choosing to record their favourite
Thorntons Launches Interactive Chocolate Factory
Keen to take advantage of Easter, when people are guaranteed to be buying lots of chocolate and other goodies, chocolatier Thorntons has turned to experiential marketing and decided to launch
Samsung Focuses On Personal Experiences For Customers
The new Samsung 837 flagship store in New York is a lesson in good experiential marketing, with customers unable to actually buy anything from the shop. Instead, the focus is
How Experiential Marketing Helped Grey Goose Vodka
Innovative experiential marketing has helped Grey Goose drive sales of its luxury vodka brand. The firm activated an award-winning campaign that used a mixture of experiential marketing, PR and digital
Brands Investing In Experiential ‘To Grow By 40%’
An increasing number of brands are likely to turn to experiential marketing agencies in London, according to a new Pearlfinders report that has predicted that investment in this form of