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Experiential Marketing

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Is Coachella Oversaturated With Brands?

With the festival season approaching, more brands than ever are aware how great a festival is as a space for experiential marketing. A super-engaged environment and plenty of consumers with

The Economist & Experiential Marketing Campaigns

The Economist is hoping to increase its readership base through its latest experiential marketing campaign. Instead of traditional advertising strategies, the newspaper has started to use stunts, including serving insect-flavoured

Ad Blockers – Every Brand’s Nemesis

These days, it’s very easy for consumers to decide whether or not they want to view ads on their TVs or smartphones. People are increasingly choosing to record their favourite

Thorntons Launches Interactive Chocolate Factory

Keen to take advantage of Easter, when people are guaranteed to be buying lots of chocolate and other goodies, chocolatier Thorntons has turned to experiential marketing and decided to launch

Samsung Focuses On Personal Experiences For Customers

The new Samsung 837 flagship store in New York is a lesson in good experiential marketing, with customers unable to actually buy anything from the shop. Instead, the focus is

How Experiential Marketing Helped Grey Goose Vodka

Innovative experiential marketing has helped Grey Goose drive sales of its luxury vodka brand. The firm activated an award-winning campaign that used a mixture of experiential marketing, PR and digital

Brands Investing In Experiential ‘To Grow By 40%’

An increasing number of brands are likely to turn to experiential marketing agencies in London, according to a new Pearlfinders report that has predicted that investment in this form of

Experiential Marketing & The Super Bowl 2016

Experiential marketing is one of the best ways of engaging with potential customers, which is why so many brands are now increasingly looking to this particular strategy to boost profits and

4 Of The Best 2015 Experiential Marketing Campaigns

The start of a new year is always a good time to look back at the past 12 months and reflect on what could and could not have been done

Share Your Videos In Fisher-Price Brand Activation!

Parents around the world are being encouraged to share videos of their children and some of their happiest, most cherished moments with Fisher-Price as part of a new brand activation

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