No doubt you’ve all heard of Deliveroo by now, the friendly food delivery service that brings you your favourite treats from all your favourite restaurants. Well, thanks to a new experiential marketing campaign, even more people will have become familiar with the Deliveroo brand.
According to Campaign Live, the company has just held a fun pop-up garden and picnic experience in Hoxton Square in London to encourage more people to consider heading out of the office to have their lunch outside. The garden was kitted out with DJs and deck chairs, with food orders made through the Deliveroo app for it to be delivered at a specific drop-off point in the garden. Free cocktails could also be claimed for every £10 spent.
Deliveroo’s marketing associate Emily Strang was quoted by the news source as saying: “We are especially keen for when the sun comes out for everyone to make the most of it and to think about Deliveroo when they’re eating outside in their garden or taking food to the park.”
Campaign Live has featured a video of the pop-up garden on its website so make sure you head over to take a look. Hopefully it’ll even inspire you to consider coming up with your own ideas for experiential marketing strategies in the future.
If you’re on the hunt for further inspiration, make sure you have a read of our blog. We’re always posting about the different campaigns from various brands around the world so you’re sure to be able to come up with a few ideas of your own. Check out this blog post about how the Mass Poetry Group advertised itself through the use of public art that only reveals itself on the pavement when it rains. Great, innovative and hugely engaging!