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Experiential Marketing and Social Media Integration: A match made in heaven
admin | 6 February

In this day and age no marketer can escape social media as a communications tool: Stationary producer BIC recently joined

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How to amplify and integrate your experiential marketing campaign with traditional media channels
admin | 12 November

In our last post we looked at the reasons behind the importance of amplification in experiential marketing campaigns. It was

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Why your Experiential Marketing Campaign is only as good as its Amplification
admin | 11 October

  With increasing regularity brands and agencies are enquiring about how Experiential Marketing Campaigns can be integrated into the overall

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Why Experiential Marketing cannot afford to ignore SoLoMo
admin | 21 August

Everybody is talking about it: Deemed one of the most important up-and-coming marketing trends to stay, “SoLoMo” is one phrase

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How measurable is Experiential Marketing really?
admin | 23 April

In a world where consumers are faced with more choice than ever and brands need to stand out from the

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The secrets behind the successful measurement of Experiential Marketing
admin | 5 April

  In the increasingly intense battlefield that is consumer marketing, experiential marketing is growing in popularity due to its ability

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Brand Bonding – Are some brands missing the Experiential Marketing trick?
admin | 15 March

                      With great advertising opportunities like the Jubilee celebrations, the

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Nissan Juke – 3D Light Projection
admin | 19 October

3D Digital Light Projections are becoming more and more popular and brands are beginning to take serious advantage of the

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Being Creative with Ambient Media
admin | 19 October

Working on innovative Ambient Media campaigns around the world exposes us to a multitude of creative applications and every-so-often you

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How to get Creative with Ambient Campaigns
admin | 16 July

If I think of some of the most profound and memorable campaigns I have seen they stem from well executed

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Samsungs amazing 3D light projection
admin | 22 June

Check this out. In May  Samsung ran three nights of an amazing 3D projection mapping installation in Amsterdam to promote

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Would you miss the match?
admin | 17 June

Hats off to Heineken who have out-done themselves with this piece of Guerilla marketing magic. They staged a fake concert

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