In our last post we looked at the reasons behind the importance of amplification in experiential marketing campaigns. It was
With increasing regularity brands and agencies are enquiring about how Experiential Marketing Campaigns can be integrated into the overall
Everybody is talking about it: Deemed one of the most important up-and-coming marketing trends to stay, “SoLoMo” is one phrase
In a world where consumers are faced with more choice than ever and brands need to stand out from the
In the increasingly intense battlefield that is consumer marketing, experiential marketing is growing in popularity due to its ability
With great advertising opportunities like the Jubilee celebrations, the
3D Digital Light Projections are becoming more and more popular and brands are beginning to take serious advantage of the
Working on innovative Ambient Media campaigns around the world exposes us to a multitude of creative applications and every-so-often you
If I think of some of the most profound and memorable campaigns I have seen they stem from well executed
Check this out. In May Samsung ran three nights of an amazing 3D projection mapping installation in Amsterdam to promote
Hats off to Heineken who have out-done themselves with this piece of Guerilla marketing magic. They staged a fake concert