Being Creative with Ambient Media

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Working on innovative Ambient Media campaigns around the world exposes us to a multitude of creative applications and every-so-often you see something that makes you smile for the sheer simplicity and impact created with the most modest of budgets.

This example from Duracell by O&M in India caught our eye for this precise reason and we wanted to share it with you! It illustrates so well the effectiveness of Ambient Media.

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