Hats off to Heineken who have out-done themselves with this piece of Guerilla marketing magic. They staged a fake concert which was a mix of classical music and poetry (hell) to coincide with one of the biggest matches imaginable.
Two hundred accomplices were recruited, ranging from girlfriends and bosses to lecturers, for the marketing stunt which took place in October of last year. They attempted to convince their partner, colleagues and students that they would be better off at the recital than watching football, then sat back waiting for the big reveal!
Very well done guys.