THE CHALLENGE
We were tasked to raise awareness and drive trial of Clinique Beyond Perfecting, a 2 in 1 foundation and concealer.
The key challenge of the activation was to encourage customers to collect an empty sample dram and take it to one of several nearby Clinique Counters where they would undergo a consultancy to find their matching shade and have their dram filled with 10 day’s free sample to take away.
THE EXECUTION
We designed, produced and managed a branded consultation counter and stand that was toured to major shopping centres such as Bluewater, Bullring and Trafford Centre.
Our teams of brand ambassadors engaged with the target audience of millennial females, educating them about key product benefits of Clinique Beyond Perfecting and offering a 10 day free product trial. Customers were then able to visit the Clinique retailer within the shopping centres for 1 on 1 consultations with Clinique experts and to redeem their skin colour matched sample.
THE OUTCOME
Over three weekends across three cities we distributed over 6,500 drams, with a 43% redemption rate, exceeding the campaign target by over 45%.
LATEST BLOG POSTS
The largest billboard in the world is now available in UK skies! It’s fair to say that something
The Future of Automotive Retail You may have read our last blog piece which focused on pop-up shops
In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK –
A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This