Loading...

Three Go Roam, VR Experience

VR world travel experience
Home / Three Go Roam, VR Experience
 Three_VR_9857
 Three_VR_9893
 Three_VR_9736
 Three_VR_9968
 Three_VR_9791
 Three_VR_9967
 Three_VR_8977
 Three_VR_9910

THE CHALLENGE

Ambient was tasked by mobile network provider; Three, to produce a VR experience as part of their wider ‘Go Roam’ campaign. The experience needed to bring to life the brand’s unique ’Feel at Home’ positioning as the only network that allows its customers to freely use their mobile data at over 60 destinations across the world.

THE EXECUTION

As part of the Three ‘Go Roam’ campaign, the brand launched a humoristic TV advert, introducing an entirely new breed; the Giraffe-Amingo (a cross between a giraffe and flamingo).

The experiential campaign brought the wider campaign and the Giraffe-Amingo to life by allowing customers to experience the stunning visuals from the ad through an engaging VR experience, taking users on a fun journey through holiday destinations across the world. The experience illustrated the freedom and joy that comes with being able to roam for free when travelling abroad.

While engaging in the VR experience, participants were also challenged to count the number of Giraffe-amingos spotted, for a chance to win a Samsung Gear (VR3) and a Samsung Galaxy S8.

THE OUTCOME

The activation took place over two weekends at Westfield London and Bullring Birmingham, engaging nearly 1,000 customers and over 400 people entered the competition.

The experience marks an exciting and pioneering step for Three as they integrate real world and virtual brand experiences for maximum impact.


LATEST BLOG POSTS

The Future of Automotive Retail
James Hurst | 09, March

The Future of Automotive Retail You may have read our last blog piece which focused on pop-up shops

READ MORE
Pop-up shops and the merging of retail and brand experience.
Editor User | 20, January

In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK –

READ MORE
experiences-shape-our-world
Experiences shape our world: New Book Excerpt
Jonathan Schultz | 09, April

A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This

READ MORE
Branded Escalators UK Launch at Westfield Stratford City
Johanna Ambrosius | 25, April

We are really excited to announce the launch of Branded Escalators in partnership with MotionIcon UK – a

READ MORE

 Previous Next 

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close