What’s Cool
Chocolate Lock-Ins From Hotel Chocolat In New Experiential Marketing Push
It’s all about experiential marketing for Hotel Chocolat at the moment, it would seem, with the company launching chocolate lock-ins at some of its stores in the UK to offer
ASICS Big Chase Event Turns People Into LA Detectives
Sports brand ASICS has put experiential marketing at the forefront of its ad strategies, with the launch of The Big Chase – an interactive adventure that sees people transformed into
Ringling Bros: A Perfect Example Of Experiential Marketing
These days, experiential marketing companies are kept pretty busy. Brands are increasingly switching on to the benefits of this kind of advertising since it really engages with consumers and makes
Netflix To Match Shows To People’s Moods
If you’re looking for brand experience inspiration and are wondering what other companies are up to this year, why not look to Netflix for a few ideas. The brand has
The Selfie – An Invaluable Opportunity For Brands
Thanks to technology, inviting customers in to come along to really embroil themselves in your personal brand experience has never been easier. Smartphones represent a multitude of opportunities for companies
Chalk Stencils – Great Marketing Tool
If you’re looking for a new way to reach people, chalk stencils could well be it. Street stencilling is quickly becoming a very popular marketing strategy for all kinds of
Clean Graffiti Used To Promote Environmental Issues
Brands may be inspired to use clean graffiti as part of their marketing and promotional campaigns in the future after seeing how Cairns Regional Council in Australia has been utilising
will.i.am and Lexus: Driving experiential!
will.i.am and Lexus have teamed up to create this real world driving game experience. Installed on a disused runway, this incredible experiential stunt utilises 350 projected mapped motion and audio sensitive lasers