The Selfie – An Invaluable Opportunity For Brands

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Thanks to technology, inviting customers in to come along to really embroil themselves in your personal brand experience has never been easier. Smartphones represent a multitude of opportunities for companies to engage with people and one of the best ways to do so these days is through the humble selfie.

Giving people the chance to both capture and share their own content at brand events can prove to be invaluable for businesses, not least because it’s easy and very cheap. When people share brand-related activity on social media, it serves to advocate and endorse that particular brand. They’re telling their friends that they like and trust you… so they should too.

So what are other companies out there doing already? At Parklife in Manchester earlier this year, retailer River Island had a selfie swing in action where people could take photos on a giant swing and then use the WiFi hub to share their photos under the hashtag #RISwingSelfie. This then meant they could win an upgrade to the company’s VIP lounge where they’d find free drinks and table service.

And mobile network Three recently launched a Selfie Tour Bus in Barcelona to celebrate the fact that Brits would now be able to use their phones while on holiday at no extra cost.

Thinking outside the box is important to get this kind of marketing campaign right and you need to make sure that whatever selfie activity you launch is relevant to you and your brand message. But as advertising strategies go, it seems the selfie can do it all.

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