Deliver the IWC Big Pilot Roadshow across the UK. Due to COVID-19 travel restrictions, the project was complex involving both European and UK logistics travelling to Germany, Edinburgh, Leeds, Manchester, Birmingham, London and The Netherlands.
The roadshow went live across 5 UK locations (1 week per location) delivering a premium experience to customers and driving direct sales and hosting several VIP events. Dealing with such premium watches also involved tight security and thorough training of our promotional staff.
A very successful roadshow that resulted in impressive direct sales results (figures are confidential), increased awareness for IWC and the Big Pilot range and a range of high-quality content.
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