THE CHALLENGE
Mentos were looking to support their limited edition ‘Complimentos’ on pack promotion, featuring 16 light-hearted compliments, perfect for sharing with friends, family, lovers or connecting with someone new to make them smile and taking this on a Mentos Complimentos Roadshow!
THE EXECUTION
To encourage sharing, Ambient created an experience at 3 shopping centres using a bullet-time camera rig to capture GIFs of customers sending their compliments to loved ones for them to share on social media. In addition to the GIF, limited edition sample rolls of Complimentos (fruit and mint) were handed out to customers in branded sampling bins.
THE OUTCOME
Across 9 days activity, 34,622 samples were distributed, 1,879 GIFs were created and shared and 2,070 custom packs of Mentos were ordered. A great success!
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