THE CHALLENGE
Clinique were looking to invite customers to ‘Find Their Perfect Match’ to promote their new Shade-Match Science in the foundation, Even Better.
THE EXECUTION
Working closely with Clinique consultants, our team of trained brand ambassadors provided an in depth consultation for visitors to our stand to analyse skin tone and needs from their foundation and distributed emoty dramming pots that could be taken to a nearby Clinique counter to fill up with a free trial shade.
THE OUTCOME
During the 4 days of activity 5,000 dramming pots were distributed with a redemption rate of 20% in-store.
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