THE CHALLENGE
The BBC wanted to take to the road in order to highlight the huge range of content available to watch on iPlayer and give locals a fun themed treat during the summer of 2021.
THE EXECUTION
We created the BBC iPlayer Ice Cream Van with key art from the headline shows and gave locals in each of the five cities we visited a choice of ice creams themed around each of the shows. Stars from the shows including a drag queen (to support Dru Paul’s Drag Race) attended each location as a way of heightening and adding drama to the experience.
THE OUTCOME
Across the 5 day multi-city tour, we distributed 3,000 fun themed ice creams from a choice of seven different flavours.
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