Vodafone were looking to promote the rollout of their 5G network with something shareable and in fitting with their wider media creative.
Installed onto the iconic Observation Point on London’s Southbank, Ambient built a sculpture of decreasing Vodafone logo as a light tunnel, enabling visitors to capture fantastic images of themselves within the tunnel against some of the best views in London to share to their social media channels.
The sculpture was installed for 1 week, supporting the national media campaign and providing some great content for Vodafone’s PR campaign.
LATEST BLOG POSTS
The largest billboard in the world is now available in UK skies! It’s fair to say that something
The Future of Automotive Retail You may have read our last blog piece which focused on pop-up shops
In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK –
A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This