Vodafone were looking to promote the rollout of their 5G network with something shareable and in fitting with their wider media creative.
Installed onto the iconic Observation Point on London’s Southbank, Ambient built a sculpture of decreasing Vodafone logo as a light tunnel, enabling visitors to capture fantastic images of themselves within the tunnel against some of the best views in London to share to their social media channels.
The sculpture was installed for 1 week, supporting the national media campaign and providing some great content for Vodafone’s PR campaign.
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