Guerrilla Marketing

Some filmmakers have huge budgets. Others have to tighten the purse strings a little. When you’re movie-making, expenditure is huge and all too often marketing and advertising of the film

A 23-year-old has taken matters into his own hands and, instead of going down the tried and tested method of filling in application forms and sending out his CV, has been

The music industry is no stranger to guerrilla marketing campaigns, using every alternative tactic possible to gain as much attention to artists or records. And the latest craze that is

If we asked you to think about what kind of forms of guerrilla marketing match your brand identity, you might not, ever, answer us back with the word knitting. However,

British Home Stores (BHS) has adopted an unusual guerrilla marketing strategy in attempt to avoid going under. Earlier this week, BHS marketing and creative director Tony Holdway launched the #SaveBHS

When you think about urban advertising and guerrilla marketing, you tend to think of edgy brands like BrewDog, like games developer Treyarch. Your thoughts probably don’t automatically turn to opera