THE CHALLENGE
Lavazza was looking for a temporary presence in shopping centres in the busy run-up to Christmas to promote their range of A Modo Mio caps coffee machines and in particular the new range of EcoCaps, their fantastic home compostable coffee capsules.
THE EXECUTION
Ambient designed and built a bespoke Lavazza pop-up store with space for coffee machine demonstrations and sales to be installed in 5 different Intu shopping centres for 5 weeks running up to Christmas. Each centre was staffed by Ambient staffing who underwent in-depth training on the machines.
THE OUTCOME
Our teams sold an impressive 1,369 machines, generating significant revenue and generating new long-term eco- caps customers.
LATEST BLOG POSTS
The largest billboard in the world is now available in UK skies! It’s fair to say that something
The Future of Automotive Retail You may have read our last blog piece which focused on pop-up shops
In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK –
A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This