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Historic Royal Palaces

REMBRANDT PHOTO PORTRAIT
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THE CHALLENGE

To inform the public that after two years of renovations Kenwood House has opened its grand doors once again for all to visit.

The aim was to raise awareness of all the historic paintings that Kenwood house hold but particularly Rembrandt’s self-portrait and the female guitar player.

THE EXECUTION

We designed an eye catching 7m x 5m set complete with Kenwood house backdrop, wooden flooring, 17th century props and costumes from the National Theatre Company.

The campaign was executed at Victoria Station on a Saturday morning and the footfall was high as was the time we had to engage with the public.

With three experienced actors and two professional photographers we encouraged people to enter the Kenwood House set, take pictures and re-enact the painting. The set was busy all day as people embraced the concept, gladly stepping into history for a few moments!

THE OUTCOME

People visiting the custom made set were delighted and by the extremely convincing “Rembrandt” and hundreds took photos of themselves to share!


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