Product sampling

Video game fans who can’t wait to get their hands on the latest technology from Sony, the PlayStation VR, will be able to test out the device through its product

Everyone has been offered a product sample at some point in their life, but what makes a freebie such a great way to boost a marketing campaign? Here are some

Product sampling is taking centre stage for Heineken this month (September), with the brand using Twitter and Facebook to redeem coupons on their smartphones in return for a free beer.