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Guerrilla Marketing

TACTICAL, DISRUPTIVE & MEMORABLE
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Guerrilla Marketing

WE PROVIDE A VARIETY OF GUERRILLA MARKETING FORMATS AND HAVE AN INSATIABLE APPETITE FOR EXPERIMENTATION & INVENTION! TAKE A LOOK THROUGH SOME OF OUR CURRENT GUERRILLA OPTIONS AND CASE STUDIES AND, OF COURSE, IF YOU HAVE AN IDEA OF YOUR OWN YOU’D LIKE US TO EXPLORE THEN GIVE US A CALL AND WE’LL FIND A WAY TO GIVE YOU WHAT YOU WANT!

An awesome way of engaging urban peeps!

Eye-catching, disruptive media format to catch the eye in an unexpected place – under your consumers feet!
Use chalk, clean or water-resistant stencils to target urban areas.

Paint the world with Light!

Beam your content onto landmark locations across the country using guerrilla light projections.
Great format for use in winter months and to film to create fantastic social content.

Wrap the world in wool!

This method of covering static objects in woolen, knitted materials is an unconventional way of attracting curiosity and attention to your brand.
Particularly effective if attempting to convey an ‘eco’ friendly message for your brand.

The success of a guerrilla marketing campaign lies in the planning.

Ambient will guide you through every step of the guerrilla planning process, to ensure that you are using the most effective format to meet and exceed your objectives and target the correct audience for your brand.
By approaching guerrilla marketing in a targeted manner it means budgets can be kept down and you can create truly memorable advertising for your target audience.

Don’t let your imagination hold you back!

Ever thought about painting a whole road bright red, installing a giant drinks can on a high street or covering a car in feathers but thought it wouldn’t be possible?
At Ambient we like to think outside the box so if you’d like to do something a bit different and completely bespoke then give us a call. We’re constantly innovating and no brief is too weird or wonderful for us!

what is guerrilla marketing?

Not all advertising costs the big bucks. There are strategies out there that you can employ that can yield maximum results while being low cost and relatively simple to put together. We’re talking about guerrilla marketing, something that we here at AmbientWW specialise in.

The term was originally coined by Jay Conrad Levinson in his book Guerrilla Advertising, a phrase inspired by guerrilla warfare and how smaller tactics and different strategies are employed by certain groups to great effect, such as raids, sabotage, ambushes and – perhaps most key of all where marketing is concerned – the element of surprise.

Instead of investing all your money, with guerrilla marketing you’re better off investing your energy, time, knowledge and imagination. Think outside the box.

Be daring, be brave, trial new ideas. There’s no saying that all your marketing efforts will be resoundingly successful from the get-go but practice makes perfect and the more of this kind of marketing you embroil yourself in, the better you’ll get at it.

With this form of advertising, it’s all about the surprise. Surprise can make you stand out, make you memorable, really engage with consumers with ease. Studies have shown that guerrilla marketing can leave a far more lasting impression on people than more traditional forms of advertising – so if you’ve yet to try it and want to boost your loyal customer base, get in touch with us today.

Smaller businesses in particular can benefit from this kind of marketing since it’s low cost but can make a real difference to your bottom line.

However, this doesn’t mean that it’s the sole preserve of small to medium-sized enterprises. Big companies like Coca-Cola, Guinness and Tic Tac have all given guerrilla marketing a good go. Want to see what they’ve been doing? Check out our blog post about their different campaigns for a bit of inspiration.

Luckily, we here at Ambient have years of experience behind us where this type of marketing and advertising is concerned so all you have to do is come to us, tell us what your main objectives are, what you’re trying to promote and then leave all the hard work to us.

We pride ourselves on being creative, inventive, unique and efficient, and can provide you with everything you need. Give us a call today to find out how we can help.


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