An increasing number of companies are using guerrilla marketing techniques to maximise their impact on consumers. While traditionally a tactic for small businesses, this advertising concept is gaining traction with organisations of all shapes and sizes.
Let’s look at some of the biggest advantages of guerrilla marketing:
Great for a low budget
The key to guerrilla marketing is using unconventional promotional methods to engage with consumers in new and exciting ways. Many experiences are interactive and can occur in unexpected places, providing a cost-effective way to build brand awareness. Check out some of these classic examples.
Go viral
We live in a world shaped by technology, with smartphones, social media and ‘selfie’ culture meaning most people’s day-to-day activities are documented online. Guerrilla marketing companies can tap into this trend, making fascinating campaigns that go viral and quickly rack up millions of views.
Build partnerships
Guerrilla marketing relies on everyday situations for full effect. As such, you’ll often collaborate with local businesses, organisations and charities to produce a campaign, whether it’s a coffee chain, university campus or hotel. This means you can build partnerships and target your ideal audience more easily.
Unique and memorable
A successful guerrilla marketing campaign can elicit strong emotions in consumers by tapping into experiential advertising techniques for a more memorable experience. Some ads may even shock or frighten people – temporarily, of course – in order to have the desired impact.
If you’d like to know more about guerrilla marketing and how it could help your business, please contact Ambient Media today.