It’s a hard time for brands out there these days. The field is just so competitive that it’s easy to get left behind, unless of course you’re constantly reviewing and addressing your marketing strategies and evolving them to keep in line with what consumers are looking for at the moment.
And what exactly is that? Yes, people want to spend their money on quality goods and services, and they want to be treated with respect. But it runs a lot deeper than that in the modern business world and if you don’t appreciate that the consumer of today values honesty and authenticity in brands just as much as they do their actual product offerings, you could find you come unstuck quite quickly.
We blog a lot about experiential marketing here at Ambient, which is fast becoming one of the most popular ways for brands to interact and engage with people. But there’s another tool in your arsenal that you might have neglected of late and that’s product sampling campaigns. By giving your potential customers the chance to trial and interact with your products through sampling, you’ll find you can establish long-lasting connections with your customer base – which will only benefit you and your bottom line in the long run.
There are many benefits in fact of focusing on product sampling in the years ahead. Where new products are concerned, this is certainly one of the best ways of getting it into the hands of the consumer and beating out the competition, which is pretty difficult these days when markets for new products are particularly oversaturated.
You can also help to increase brand awareness by implementing product sampling in your marketing strategies. People are able to test your products out without having to invest anything themselves, which makes it risk-free for them – so instantly more appealing. Giving products away immediately makes you seem more trustworthy as a brand so consumer confidence is established at the outset and people are more likely to be loyal to you in the long run.
It’s also a great way to conduct market research and work out if there are any last minute changes that need to be done to your product before it’s brought to market. Always ask for feedback from people when product sampling – consumers will certainly be more than happy to give their opinions and they could come up with a few ideas that you’ve not thought of yourself that could easily be incorporated into the product.
At Ambient we specialise in both field and guerrilla sampling and are experts in developing bespoke sampling strategy and campaign to suit individual brand needs. Location is key for sampling activity and we can provide valuable insights in terms of footfall and profiling to ensure your product ends up in the hands of your target customer.
To find out more, please feel free to drop us an email.