Shutters
A CREATIVE OOH EXPERIENCE
0.0% Alcohol Free Snacks!
The Challenge
PepsiCo aimed to launch a campaign for Dry January, highlighting the fact that their snacks contain 0.0% alcohol. To support this message, PepsiCo added a ‘0.0% alcohol’ claim to the packaging of their better-for-you crisps and snacks, positioning them as ‘the official snacks of Dry January.’ To further enhance the campaign, they wanted to target high-footfall areas in London, especially those near late-night drinking spots.
The Execution
We identified prime shutter locations in London, arranged striking artwork and installed nineteen vibrant shutters to bring the campaign to life. These shutters, previously plain or covered in graffiti, were transformed into bold visuals featuring Pepsi Snacks campaign messaging. Each shutter has its own artwork in-line with the sizing and shutter style ensuring a sleek and polished finish. To create a unified look, we sprayed all shutters black before applying the artwork to keep them looking clean ensuring maximum visual impact.
The Outcome
Nineteen shutters across London were transformed into eye-catching campaign assets, each amplifying PepsiCo Snacks Dry January message. The vibrant designs captured attention, stopping intrigued passers-by in their tracks as they read the bold messaging and visuals. The campaign effectively sparked conversations, drew interest and reinforced the campaigns messaging.
