The Tower

A CREATIVE OOH INSTALLATION

Sharing the joy of Christmas.

The Challenge

Lancôme were proud sponsors of the famous St Pancras Christmas tree and were looking to create something truly iconic and eyecatching for one of the most prime advertising spaces in the UK running up to Christmas. Our challenge was to design, build and install a spectacular reproduction of the famous Parisian icon, twinkling light show included.

Location London

Duration 6 Weeks

Objective PR and Awareness

An 11-meter tall Eiffel Tower-shaped Christmas tree installation at St Pancras Station, created by Lancôme, decorated with pink lighting and over 1,400 bottles of La Vie Est Belle perfume. A red ribbon wraps around the tower, displaying the slogan “Happiness is Here.” The installation is accompanied by a pop-up shop for customised perfume bottles. Kings Cross St Pancras is in the background of the photo and there are people walking around the station.

The Execution

Ambient designed and installed an 11m high pink Lancome Christmas tree Eiffel Tower, featuring over 1,400 bottles of La Vie Est Belle perfume. This was accompanied by a bespoke light show running every hour and a pop-up shop offering customised bottles of La Vie Est Belle.

The Outcome

The Eiffel Tower tree was installed for 6 weeks over the Christmas period and provided the perfect backdrop for the official Lancome sponsorship party in the station. The tree created a huge stir on social media and in the press.

Days

6000000

Passing Footfall

A close up of the top of an 11-meter tall Eiffel Tower-shaped Christmas tree installation at St Pancras Station, created for Lancôme, decorated with pink lighting and over 1,400 bottles of La Vie Est Belle perfume. A red ribbon wraps around the tower, displaying the slogan “Happiness is Here.” Kings Cross St Pancras is in the background of the photo, the top of the Lancôme tree sits in front of the Kings Cross clock.

Lady wearing a black jacket is holding up her phone as she takes a photo of the 11-meter tall Eiffel Tower-shaped Christmas tree installation at St Pancras Station, created for Lancôme, decorated with pink lighting and over 1,400 bottles of La Vie Est Belle perfume. A red ribbon wraps around the tower, displaying the slogan “Happiness is Here.” Kings Cross St Pancras is in the background.

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