Popcorn Billboard

A CREATIVE OOH EXPERIENCE

Creating the World's First Popcorn Dispensing Billboard for the Freshest new streaming service.

The Challenge

In March 2022, ITV announced the upcoming launch of ITVX – Britain’s freshest new free streaming service launching December 2022. The challenge was to enhance it’s OOH campaign in a way which would shout about the launch and bring the messaging to life in central London.

Demographic London Commuters

Location London, UK

Duration 3 Days

Objective PR and Awareness

The Execution

What says ‘Fresh’ better than the smell of hot popcorn?! Tying perfectly into the home streaming message, we created the world’s first popcorn dispensing billboard – providing passers-by with tasty fresh treats to enjoy some fresh content… from the UK’s Freshest Streaming Service! Set outside the bustling London Victoria Station, queuing fans were also able to stop and enjoy a selection of ITVX’s programmes, learn more about the new streaming service while enjoying a fresh box of popcorn.

A man holding his phone and taking a picture of a QR code on an ITVX branded popcorn box. The popcorn box has wording on it that says 'STREAM FREE' and 'The UK's freshest streaming service.

ITVX pop-up activation outside Victoria Station, featuring multiple large screens encased in a yellow box. The screens are displaying highlights of upcoming content available on the ITVX platform. People are walking within and outside of the activation. The tube station is in the background.

The Outcome

This was the world’s first fresh Popcorn Billboard! The creative OOH installation created not only an impactful feature of the OOH plan, but also a focal point for PR activities to announce the launch which was picked up and covered across the board by journalists and influencers.

15000

Boxes of Popcorn

257142

Daily Passing Footfall

Days