Heathrow Express
A CREATIVE OOH INSTALLATION
Bringing the Christmas magic to Heathrow Express at Paddington Station.
The Challenge
Paddington Station, one of London’s busiest commuter hubs, is linked directly to Heathrow Airport via the “Heathrow Express”; the fastest way between Paddington and Heathrow.
So, it was not a surprise that Heathrow Express wanted to celebrate the joy of Christmas at the starting point for its service during Christmas as people are travelling home or on holidays.
Our challenge: create a magical Christmas tree installation in a theme specifically designed for Heathrow Express to spread joy and the magic of Christmas!
The Execution
Capturing the Christmas spirit, our take on the Heathrow Express Christmas Tree was realised with a visually rich installation to evoke a sense of nostalgia.
The tree itself was decorated with a range of custom decorations, from baubles, bells and feathers in the Heathrow Express colour palette topped with a Heathrow X logo.
Set around the tree was an ornate scenic treatment taking the scale model of the Heathrow Express train on a festive ride from Paddington to Heathrow… and the North Pole!
It was a must to have Santa featured in the scene! In place of his reindeer Santa was riding the Heathrow Express. Other scenic elements including snow covered landscape, elves, Paddington Bear, station workers, planes and airport crew were also included to create a truly impressive Christmas setting.
The Outcome
The Heathrow Express Christmas Tree received an incredible response from a wide range of passers-by: from train enthusiasts to families caught up in the exciting lead up to Christmas, all stopping to explore the installation, take photos and share the joy!
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