AirPods Pro
A CREATIVE OOH EXPERIENCE
Building icons for the launch of Apple AirPods Pro.
The Challenge
The highly anticipated launch of the AirPods Pro, as expected, was nothing short of other huge moment for the brand. Our challenge? Create a defining moment and an iconic OOH installation for the launch campaign in central London.
The Execution
Taking inspiration from the famous iPod dancing silhouettes campaign in 2003, images of professional dancers were captured to pay homage to the throwback but dialled up to the max in this larger-than-life and energetic installation!
With production kept top secret we devised a plan which included a 30m high tower on Waterloo Bridge which displayed the giant dancing figure. Once installed, the figure was illuminated with projection mapping, highlighting the figure and transforming it into an unmissable piece of OOH.
