Hyundai is taking an innovative new approach to the launch of its new redesigned Tucson model, with the manufacturer keen to exploit the benefits of experiential marketing. The company has
Rum brand Bacardi is on a mission to connect with millennials at the moment so it would seem, with the launch of a new experiential marketing campaign that will be
Brands would perhaps do well to focus on experiential marketing if they want to boost their customer base, as the strategy appears to have worked well for The Economist in
You may have come across this video of “The dancing guy” from the Sasquatch music Festival back in 2009 which has been used widely as a discussion point around Leadership and
We love looking to art for inspiration and when treated well art can create striking and emotional ads in the place of more traditional out of home formats. We also are
will.i.am and Lexus have teamed up to create this real world driving game experience. Installed on a disused runway, this incredible experiential stunt utilises 350 projected mapped motion and audio sensitive lasers
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