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experiential marketing

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Children’s Channels Bring Characters To Life With Experiential Marketing

The way to really interact with children and get them to fall in love with cartoon characters is to bring them to life using experiential marketing techniques. This is the

Is Coachella Oversaturated With Brands?

With the festival season approaching, more brands than ever are aware how great a festival is as a space for experiential marketing. A super-engaged environment and plenty of consumers with

The Economist & Experiential Marketing Campaigns

The Economist is hoping to increase its readership base through its latest experiential marketing campaign. Instead of traditional advertising strategies, the newspaper has started to use stunts, including serving insect-flavoured

OnePlus Signs $300k Deal To Feature In House Of Cards

Mobile phone company OnePlus is famous for its experiential marketing campaigns, but its most recent strategy is far more traditional, as the brand has paid to feature in popular TV

How Experiential Marketing Helped Grey Goose Vodka

Innovative experiential marketing has helped Grey Goose drive sales of its luxury vodka brand. The firm activated an award-winning campaign that used a mixture of experiential marketing, PR and digital

Experiential Marketing & The Super Bowl 2016

Experiential marketing is one of the best ways of engaging with potential customers, which is why so many brands are now increasingly looking to this particular strategy to boost profits and

4 Of The Best 2015 Experiential Marketing Campaigns

The start of a new year is always a good time to look back at the past 12 months and reflect on what could and could not have been done

3 Tips For Experiential Marketing To Millennials

Many businesses are keen to tailor their experiential marketing efforts in a way that appeals to Millennials. Otherwise known as Generation Y, people in this demographic are those born between

Smartphones & Experiential Marketing

It feels these days as if the whole world has a smartphone. Indeed, according to recent research from Strategy Analytics, the number of smartphones being used around the world surpassed

Advertising Spend On The Increase In The UK

With Christmas on the horizon, many companies will be ramping up their experiential marketing campaigns in preparation for the festive season. And this year’s festive season could be the most successful

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