With the festival season approaching, more brands than ever are aware how great a festival is as a space for experiential marketing. A super-engaged environment and plenty of consumers with
The Economist is hoping to increase its readership base through its latest experiential marketing campaign. Instead of traditional advertising strategies, the newspaper has started to use stunts, including serving insect-flavoured
Mobile phone company OnePlus is famous for its experiential marketing campaigns, but its most recent strategy is far more traditional, as the brand has paid to feature in popular TV
Innovative experiential marketing has helped Grey Goose drive sales of its luxury vodka brand. The firm activated an award-winning campaign that used a mixture of experiential marketing, PR and digital
Experiential marketing is one of the best ways of engaging with potential customers, which is why so many brands are now increasingly looking to this particular strategy to boost profits and
The start of a new year is always a good time to look back at the past 12 months and reflect on what could and could not have been done
Many businesses are keen to tailor their experiential marketing efforts in a way that appeals to Millennials. Otherwise known as Generation Y, people in this demographic are those born between
It feels these days as if the whole world has a smartphone. Indeed, according to recent research from Strategy Analytics, the number of smartphones being used around the world surpassed
With Christmas on the horizon, many companies will be ramping up their experiential marketing campaigns in preparation for the festive season. And this year’s festive season could be the most successful
Hyundai is taking an innovative new approach to the launch of its new redesigned Tucson model, with the manufacturer keen to exploit the benefits of experiential marketing. The company has
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