experiential marketing
Creating lasting memories through Immersive Brand Experiences
The rise of the “experience economy” is currently one of the most important global trends in marketing and across the globe we have seen an increased demand for immersive brand
Snack Attack: Emotive experiential marketing strategies for snack brands
As eating habits are becoming increasingly fragmented and the traditional meal structure is changing, how can snack brands use experiential marketing to ensure they keep up with the formation of new
Giant Ape Footprints Appear To Promote Kong: Skull Island
It’s always interesting to see what strategies companies will employ to promote their products – and we’re particularly fond of this experiential marketing campaign for new film Kong: Skull Island,
Chocolate Lock-Ins From Hotel Chocolat In New Experiential Marketing Push
It’s all about experiential marketing for Hotel Chocolat at the moment, it would seem, with the company launching chocolate lock-ins at some of its stores in the UK to offer
ASICS Big Chase Event Turns People Into LA Detectives
Sports brand ASICS has put experiential marketing at the forefront of its ad strategies, with the launch of The Big Chase – an interactive adventure that sees people transformed into
Top five Christmas Brand Experiences
Yes, it’s almost that time of year again. 70 days to be exact. Christmas that is, and with that the madness of Christmas shopping and brands fighting for the attention
Kenwood Prepares For Launch Of New GBBO
Kenwood is just one of the companies who have been waiting in eager anticipation for the latest series of the Great British Bake Off (GBBO). The food appliance firm has
Fentimans Talks Experiential Marketing
The serious buzzword of the moment where advertising is concerned is experiential marketing – if you’re not doing it now, then you almost certainly will be in the very near
Tesco Opens Pop-Up Wine Bar
Tesco is fully embracing its latest experiential marketing campaign, opening a pop-up wine bar in the heart of London to promote its award-winning tipples. The supermarket brand launched its first
Samsung: Experiential Marketing Is The Way Forward
Brands who want publicity need to adopt a programme of experiential marketing and social media, according to Samsung’s promotion boss. Over the years, brand experience and guerrilla marketing have become