It feels these days as if the whole world has a smartphone. Indeed, according to recent research from Strategy Analytics, the number of smartphones being used around the world surpassed one billion for the first time in the third quarter of 2014 – and this is expected to double by the end of this year.
So how can brands use the fact that these gadgets are now a permanent part of everyday life for the vast majority of people? Experiential marketing is the answer and the two should certainly go hand in hand more often than not – if you want to see results, that is.
By combining mobile with experiential marketing, your brand can reach your customers successfully in a more personal way – and in real time. This really helps create a loyal fan base, with customers much more likely to stick by you through thick and thin whether this is in the digital world or the real one.
It’s all about engaging with as many different people as you can in a truly memorable, unique and meaningful way. The best campaigns are those that get consumers talking online as well as off – you want them to be sharing posts on social networks like Instagram, Twitter and Facebook.
When planning a marketing event, you need to make sure you’ve connected with people in the weeks leading up to it to create a bit of buzz – and your work shouldn’t stop once the event is over either. Good use of hashtags is one of the easiest ways to get people talking and sharing about a topic, so try and incorporate these in your next campaign.