To promote the launch of the new Vans Comfy Cush range, a range of shoes with cushioned soles, Vans were looking to create an attention-grabbing and shareable experience also complimenting their activity in their very own ‘House of Vans’. The experience needed to embrace the brand’s cultural and rock ‘n roll heritage.
Visitors to the VANS Comfy Cush Stage Dive Experience were invited to take part and capture their own Vans Stage Dive. Using a 180-degree bullet-time photo rig visitors were able to create their best rock star pose whilst diving into a giant foam pit and share the GIFs directly to their social media channels. Each day, the most creative stage dive was awarded a free pair of trainers. Around the experience were shoe displays, a Comfy Cush lounge and ambassadors on-hand to answer product related questions and drive customers to the nearby Vans store.
Across 3 days in Westfield London’s main atrium, our team captured and shared 1,054 ‘stage dive’ bullet-time videos and had around 1,800 visitors to the stand.
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