Loading...

Texaco

texaco with techron
Home / Texaco
 texaco-left
 texaco-middle
 texaco-mural-wide

THE CHALLENGE

The campaign, which was designed to promote the new cleaning agents in the Texaco fuel, aimed to show how something positive can be achieved through “cleaning” (i.e. art/longer lasting engines/improved fuel usage etc.).

The client was looking to install something surprising, outstanding and memorable that catches people’s attention and initiates the process of storing the product name in consumers’ long term memory

THE EXECUTION

We created a gigantic clean graffiti mural (22m x 3m), which was ideally located to target both automobile owners as well as commuters, facing a busy car park at Cardiff Central rail station. The creative incorporated traditionally Welsh icons such as the Welsh Dragon.

The mural was created over 2 days and displayed for a further 5 weeks.

THE OUTCOME

The campaign generated an enormous amount of buzz and excitement.

Local press rapidly picked up on the Clean Mural publishing several stories of the campaign and hosting the video produced on their sites – further increasing the exposure and reach of the campaign.


LATEST BLOG POSTS

Skytyping UK Launch
Jonathan Schultz | 10, May

The largest billboard in the world is now available in UK skies! It’s fair to say that something

READ MORE
The Future of Automotive Retail
James Hurst | 09, March

The Future of Automotive Retail You may have read our last blog piece which focused on pop-up shops

READ MORE
Pop-up shops and the merging of retail and brand experience.
admin | 20, January

In the first half of 2019, 2,870 retail brick and mortar retail stores closed in the UK –

READ MORE
experiences-shape-our-world
Experiences shape our world: New Book Excerpt
Jonathan Schultz | 09, April

A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This

READ MORE

 Previous Next 

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close