THE CHALLENGE
As part of a Global celebration of Michael Jackson’s 50th Anniversary and the timely release of ‘The Diamond Celebration’ album, Sony Music wanted to make a giant statement to generate PR and provide a focal point for the launch and for fans to join in with the celebrations.
THE EXECUTION
We created a giant, ‘diamond’ encrusted crown on Observation Point! Utilising more than One Million diamante diamonds the giant crown was constructed in secret and unveiled to a crowd of journalists, influencers and super-fans, providing a focal point for the celebrations and a photo opportunity at the iconic London location.
THE OUTCOME
The event created an enormous amount of coverage with images, videos and stories of the diamond crown appearing across the World – from Asia to USA via ITV, BBC, Reuters, and other major news networks.
The activation also linked to a simultaneous exhibition at the National Portrait Gallery.
LATEST BLOG POSTS
A few years ago I got asked the question, ‘Why does your agency specialise in experiential marketing‘? This
We are really excited to announce the launch of Branded Escalators in partnership with MotionIcon UK – a
The rise of the “experience economy” is currently one of the most important global trends in marketing and
At Ambient we believe in bringing brands to life through emotionally charged experiences, that drive sales, awareness and