Our challenge was to create awareness and intrigue in support of Red Bull Studios Future Underground series within close proximity of London venues, encourage people to search online to find discover further info about Red Bull future underground and ultimately contribute to the sell-out the concert series.
In addition, it was important for us to deliver messages with an ‘urban’ vibe which would relate closely to the target audience.
Application of 125 stencils across various East London locations targeting popular music venues which attract the target demographic.
We created a detailed site recce plan which plotted the suggested placement locations with photos of each placement area.
The second stage was guerrilla light projections which ran for three nights onto 3 buildings each night. The content changed each night to reveal the artist that would be performing the following night. We targeted high footfall/traffic buildings within East London.
All venues were sold out each night and Red Bull received a large amount of social media amplification.
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