Loading...

Red Bull

#FUTUREUNDERGROUND
Home / Red Bull
 REDBULL_3
 redbull-projections-
 redbull-chalk-stencil
 redbull-stencil-wall

THE CHALLENGE

Our challenge was to create awareness and intrigue in support of Red Bull Studios Future Underground series within close proximity of London venues, encourage people to search online to find discover further info about Red Bull future underground and ultimately contribute to the sell-out the concert series.

In addition, it was important for us to deliver messages with an ‘urban’ vibe which would relate closely to the target audience.

THE EXECUTION

Application of 125 stencils across various East London locations targeting popular music venues which attract the target demographic.

We created a detailed site recce plan which plotted the suggested placement locations with photos of each placement area.

The second stage was guerrilla light projections which ran for three nights onto 3 buildings each night. The content changed each night to reveal the artist that would be performing the following night. We targeted high footfall/traffic buildings within East London.

THE OUTCOME

All venues were sold out each night and Red Bull received a large amount of social media amplification.


LATEST BLOG POSTS

Branded Escalators UK Launch at Westfield Stratford City
Johanna Ambrosius | 25, April

We are really excited to announce the launch of Branded Escalators – a fantastic new addition to our

READ MORE
Creating lasting memories through Immersive Brand Experiences
Johanna Ambrosius | 21, November

The rise of the “experience economy” is currently one of the most important global trends in marketing and

READ MORE
shopper marketing ugg game
How Experiential Marketing is Bringing brands to life
Johanna Ambrosius | 12, September

At Ambient we believe in bringing brands to life through emotionally charged experiences, that drive sales, awareness and

READ MORE
Hello Bristol!
Johanna Ambrosius | 11, August

This week the opening of our Bristol office was officially announced! This forms part of a long-term expansion

READ MORE

 Previous Next 

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close